Why did Prop 37 Fail?
November 15, 2012 10:25 AM Subscribe
Why did Prop 37, the GMO labeling bill, fail?
posted by Scientist (154 comments total)
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Ernest Miller of KCET argues that it wasn't money, but message.Proposition 37, a Mandatory Labeling of Genetically Engineered Food Initiative
was a Californian ballot measure which was recently defeated 53.1% to 46.9%. There's no denying that the "No" campaign outspent
the "Yes" campaign by approximately five to one, but is that the only reason that it failed?
Arguments for and against the bill
in the California Official Voter Guide show the opposition portraying the bill as a flawed and costly measure that would raise grocery prices without meaningfully providing the consumer protections that the bill ostensibly was written to put in place. Meanwhile, supporters asserted that the bill would create accurate labels for food and improve the ability of consumers to make informed decisions about their health.
Proponents of the bill stressed the "right to know"
about the contents of food sold in stores, but KCET argues
(same as first link) that in the absence of a compelling and well-publicized case for a need
to know, voters prioritized their pocketbooks over that knowledge.