So here we have the paradox of anti-consumerism. The major remedy of the consumer society which has been adopted almost without question by the Left and by the radicals more generally has been one of the most powerful forces driving consumer capitalism. The Adbusters sneaker is just the latest and most extraordinary example. This is also why counter-cultural rebellion is not a threat to the system, but rather has become the system.
"Sure, the hip subculture, seen from a certain distance (like next door when you're trying to sleep and they're partying), can be frustratingly superficial, conformist, holier than thou. But think of it as something people do in their 20s, and think of 20-something hipsters spreading out, in their 30s and 40s, in more and more individual directions, becoming artists, visionaries, eccentrics ... or just settling down to bring up kids in a neighbourhood with an organic grocery and soya milk ice cream."
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