"The other thing David - that's my brother - says about him is that he has the absolute perfect bestseller's name."Douglas Adams, The Long Dark Tea-Time of the Soul
"Really?" said Dirk. "In what way?"
"David says it's the first thing any publisher looks for in a new author. Not, `Is his stuff any good?' or, `Is his stuff any good once you get rid of all the adjectives?' but, `Is his last name nice and short and his first name just a bit longer?' You see? The `Bell' is done in huge silver letters, and the `Howard' fits neatly across the top in slightly narrower ones. Instant trademark. It's publishing magic. Once you've got a name like that then whether you can actually write or not is a minor matter."
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posted by nooneyouknow at 10:33 AM on November 16, 2012 [4 favorites]