Top-Toy also is working on adjusting store displays and packaging to reflect the gender-neutral approach, said Jan Nyberg, Top-Toy's sales director in Sweden. Boys and girls can now be seen playing together on boxes of "Happy House," Top-Toy's own kitchen set.Press release from Top-Toy
"We can't decide what the big toy makers' boxes should look like as their products are made for the global market, but we can make changes on our own boxes and in our stores," Mr. Nyberg said.
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