Let the branding wars begin
December 8, 2012 12:41 PM Subscribe
The University of California recently released its design for a new logo, and has launched an extensive visual rebranding campaign around it. Though the aim of the new logo is to convey a spirit of modern innovation, detractors feel it lacks the gravitas of the old seal, likening the new logo to a Swedish cake roll, and have started a petition to halt the change to the University's visual identity.
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