As a closer look at the events around the November 9th strike reveal, moreover, the connection between the force meted out on student bodies on campus and long-developed plans to chart new directions for the university — in China and as an online university — are not simply conceptually related. The Chancellor’s physical absence from campus on Nov. 9th and the way his place was quite literally taken by the physical violence of the police speaks to the very concret retreat from actual university space, what they call the “bricks and mortar” campus, that gives “privatization” a tangible form.
Sather Gate has morphed into a pseudo-proscenium, a background for photo-ops with potential investors, representing no more than the symbolic capital which Berkeley has become: less a place than a certificate. This “arch” opens onto nothing: it frames a projection screen, allowing external images to bounce back endlessly. I wish that I had more information to share or post about UC-Berkeley-Zhangjiang Tech Park.
Also, true fact: There is an arrow hidden between the E & x in "FedEx"
I have nothing in particular against design companies, but LSU has a school of arts and sciences that includes things like graphic design. Why couldn't there have been a campus-wide competition to find a new logo and typeface before bringing in the paid guys?
Someone who would hate to see a decent logo die because someone didn’t like the way it looked. Funny story: You know what Nike founder Phil Knight said when he was presented (and proceeded to select) the swoosh logo? “I don’t love it. But it will grow on me.” Give the logo a chance and make good institutional decisions and put out great students who are proud of where they earned their degree. THAT’S what will define if your logo is good or not.
The controversy has been fueled in large part by an unfortunate and false narrative, which framed the matter as an either-or choice between a venerated UC seal and a newly designed monogram.
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