Here's the core principle: we want to create a place where readers - and readers alone - sustain the site. No bigger media companies will be subsidizing us; no venture capital will be sought to cushion our transition (unless my savings count as venture capital); and, most critically, no advertising will be getting in the way.
Is that a typo? Is 17 minutes really considered massive and this isn't just hyperbole?
Our particular version will be a meter that will be counted every time you hit a "Read on" button to expand or contract a lengthy post. You'll have a limited number of free read-ons a month, before we hit you up for $19.99. Everything else on the Dish will remain free. No link from another blog to us will ever be counted for the meter - so no blogger or writer need ever worry that a link to us will push their readers into a paywall. It won't. Ever. There is no paywall. Just a freemium-based meter. We've tried to maximize what's freely available, while monetizing those parts of the Dish where true Dishheads reside. The only tough love we're offering is the answer to the View From Your Window Contest. You'll have to become a member to find where the place is. Ha!
I can definitely get behind moving away from the Internet as a massive torrents-and-warez network.
Now, in retrospect, having lived through all eight years of Bush it's easy to think all this was obvious in '02 and '03. But I don't think it was.
Arguably, I don't think it was clear to the administration itself that they were lying...
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