We screwed up. It shouldn’t have taken a wave of constructive criticism — but it has — to alert us that we’ve made a mistake, possibly several mistakes. We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way. It’s safe to say that we are thinking a lot more about these policies after running this ad than we did beforehand. In the meantime, we have decided to withdraw the ad until we figure all of this out. We remain committed to and enthusiastic about innovation in digital advertising, but acknowledge—sheepishly—that that we got ahead of ourselves. We are sorry, and we’re working very hard to put things rightposted by anazgnos at 10:01 AM on January 15
"We screwed up. It shouldn't have taken a wave of constructive criticism — but it has — to alert us that we've made a mistake, possibly several mistakes. We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way. It's safe to say that we are thinking a lot more about these policies after running this ad than we did beforehand. In the meantime, we have decided to withdraw the ad until we figure all of this out. ... "Maybe you should have run the idea about this type of advertorial in front of a panel of your readers -- an astute and informed group -- before 'exploring' and essentially 'experimenting.'
In the case of the Scientology post, says Raabe, “Our marketing team was monitoring some of the comments.”posted by tonycpsu at 10:35 AM on January 15 [1 favorite]
Located at Domstrasse 9, it stands in a landmark square of renowned churches at the spiritual heart of the old city The Church building, the former Ramona Hotel, is a historic landmark located between Old Town Sacramento and California's State Capitol. city officials who celebrated the opening of the 50,000-square-foot Church, which stands on a three-acre campus. The Church's new landmark home, located in the city of Santa Ana, is listed on city, state and national registers of historic places. 44,000-square-foot facility that stands one block from Coors Field, home of the Colorado Rockies
Scientology leader David Miscavige has been trumpeting his church's “milestone year,” but the mysterious religion is alienating scores of its most faithful followers with what they call a real estate scam. With anger mounting and defectors fleeing, this may be more than a fleeting crisis; it may be a symptom of an institution in decline.posted by ericb at 10:37 AM on January 16 [2 favorites]
After the war, Hubbard abandoned [his wife] Polly, and wedded 21-year-old Sara Northrup while still married to his first wife. He beat her often. Once while she was sleeping he hit her across the face with his pistol because she was smiling in her sleep—and therefore must have been thinking about someone else. He frequently threatened suicide. Then, in 1949, Hubbard finished his book Dianetics. One of the original self-help books, it shot up the bestsellers’ list, and made him rich and famous. Hubbard’s view of women in the book “betrays a kind of horror,” as he seemed to reserve the worst circle of hell for “attempted abortions done by some sex-blocked mother to whom children are a curse, not a blessing of God.” (His eldest son often charged his father of attempting two abortions on his mother, one being his premature birth. Sara says Hubbard, while he was writing Dianetics, kicked her stomach several times to attempt to cause a miscarriage. Hubbard also once told a lover that he himself was born from an attempted abortion.)Holy shit. I wonder if anyone in the Atlantic marketing department knew all that stuff about the founder of Scientology before giving the advertorial the thumbs-up. Or if they actually knew what it says in Dianetics.
When Sara wanted to leave him, Hubbard and a man who might have carried a gun abducted their baby daughter, Alexis. Then they kidnapped Sara. He told her that if she tried to leave him, he’d kill Alexis, then later claimed he had killed the baby already—“cut her into little pieces and dropped the pieces in a river,” Sara said. In 1951, she filed for divorce, claiming Hubbard to be “hopelessly insane.” [His first wife] Polly wrote a letter of support, saying, “Ron is not normal.” Hubbard took the baby to Cuba and kept her in a crib with wire over the top of it. Later, Sara was able to trick Hubbard to get her child back, and she walked out of his life on “the happiest day of my life.”
EXCLUSIVE: Director Paul Haggis speaks out about Scientology in first television interview (w/video).posted by ericb at 10:50 AM on January 17
Scientology creates 'atmosphere of fear,' says 'Going Clear' author Lawrence Wright (w/video).
we did not adequately work with the advertiser to create a content program that was in line with our brand. In addition, because we had not fully thought through the issues around commenting on Sponsor Content, we made some mistakes trying to moderate the commenting thread. The general media climate also played a role here.posted by Nelson at 6:14 PM on January 19
we did not have clearly established digital advertising guidelines and policies in place, and when you’re innovating in a new territory without standardized guidelines (we’re not alone in the industry on this issue, by the way), mistakes can happen.
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posted by Diablevert at 7:45 PM on January 14 [26 favorites]