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The Rules Of The Game
January 24, 2013 4:41 PM   Subscribe

Anne Helen Petersen, the voice behind "Scandals Of Classic Hollywood" (previously) and "doctor of celebrity gossip" gives us an academic rundown of the hows and whys of the last hundred years of Hollywood Star Making, celebrity, PR, marketing, fandom, and scandal management.
posted by The Whelk (7 comments total) 36 users marked this as a favorite

"The game has been reconfigured once again, only this time, the new rules make one thing clear: The way to win the publicity game is to look like you’re not playing at all."

Fascinating read. Thanks for posting this, Whelk.
posted by MonkeyToes at 5:16 PM on January 24, 2013

Also, a Scandals of Classic Hollywood book was just announced!
posted by muddgirl at 5:32 PM on January 24, 2013 [5 favorites]

Sweet! I've been enjoying that series for a while now.
posted by Rustic Etruscan at 6:08 PM on January 24, 2013

Love her writing.
posted by BlahLaLa at 6:59 PM on January 24, 2013

I want that book to be out already!
posted by jenfullmoon at 10:25 PM on January 24, 2013

Amazingly juicy stuff. This kind of pop culture analysis is right up my alley. Thanks for posting this!
posted by Zephyrial at 11:09 PM on January 24, 2013

follow up: Those Glorious Fan magazines
posted by The Whelk at 12:34 PM on February 1, 2013

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