The Incomprehensible / Strategy + Creativity = Digital Perception
?DIVIDE BY ZERO ERROR.
So we were a bit taken aback to see The Escape Pod’s self-description included in the pantheon of bullshit.
Surely ADVERTISING AGENCY OF THE PRESENT, our positioning, is beyond reproach.
We indisputably are an ADVERTISING AGENCY. And it is undeniably THE PRESENT.
But there are so many people in the industry charmed by a delusional sense of how exceptionally talented they are when the reality is they really aren't exceptional at all. They're just average. And they try to compensate for this averageness by trying to hook you with a "gotcha" tagline. This type of approach maybe worked in the Mad Men era, but agencies that publish this dreck are trapped in a way of thinking that is completely non-innovative. It's like the world is moving on but many ad agencies want it to be the same, always and forever, by communicating with you like you're an acquired target rather than an actual human being.
Jacob, most people who know me would probably tell you I have a good sense of humor and am quite secure about my abilities. But I take my family and my work very, very, seriously. And if people have a problem with that then it’s entirely their problem, because I really and sincerely don’t care.
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