Retweet to add additional diamonds to your shopping basket
February 12, 2013 5:03 AM Subscribe
posted by Wordshore (65 comments total)
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Twitter is experimenting with online shopping
"American Express card holders who connect their card numbers to their Twitter accounts can post on Twitter to trigger a purchase of select products, including discounted American Express gift cards, Kindle Fire tablets from Amazon.com Inc. and jewelry from designer Donna Karan. The program will roll out over the next few days."
CNET report the mechanism
for purchasing an item:
"Amex cardholders first sync their card with Twitter. Then, when they come across products that are eligible to purchase under the plan -- products that American Express will promote through a Twitter feed -- they simply send out a tweet that includes a special hashtag. Amex will then send them an @-reply with a confirming hashtag. Finally, the buyer has to send out a second tweet with the special hashtag within 15 minutes."
"...Once they do, Amex will process the order and send the product via free two-day shipping."
CNN have more on the first sale offer
"The two companies announced the partnership on Monday and kicked it off with a single product offering, a $25 American Express gift card for $15. Other products will be available starting Wednesday morning."
The Atlantic wire hedge their bets
on whether this will be successful or not:
"There are a lot of things about this arrangement not to like, but we'll leave it to our commenters to point them out. Suffice it to say that this strange new social shopping idea is both strange and new. It could fail fabulously, or people could be really into it. Kind of like Twitter, circa 2007."