"And then they can take my beer from eye level to the top shelf, which drops my sales rate in half."
I'm having a hard time believing this.
This has been the practice of every food/beverage manufacturer in every supermarket in the US for years. Is beer really a new entry into the shelf wars? I can't imagine this is a new thing.
Though many retailers are quick to point out that the brand remains popular, they acknowledge that Corona's growth has slowed.
For example, Corona sales were off by about 20 percent in northern California in the first six months of 1988, according to Chicago-based Barton Beers, the importer for California and 24 other states.
A key element in the decline was the whisper campaign started by a competing distributor that Corona brewery workers were urinating in the beer. Barton took legal action against the distributor and received an out-of-court settlement last summer.
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