There is need to fear! Underdog is no longer here!
February 21, 2013 8:13 PM Subscribe
posted by plastic_animals (51 comments total)
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W. Watts "Buck" Biggers, co-creator, producer and writer of Underdog has died
at the age of 85
W. Watts Biggers was an account executive with the ad firm Dancer Fitzgerald Sample in the early 1960s when he and Chet Stover developed Underdog, a cartoon show to promote breakfast cereals for their client, General Mills. The show, with its unforgettable opening theme
written by Biggers, debuted in 1964. The show interspersed episodes of Underdog with Tennessee Tuxedo
and Go Go Gophers
, also Biggers' creations. Wally Cox was the voice of Underdog, a mild-mannered shoe shine puppy, who ran to a phone booth and changed into Underdog whenever TV reporter Sweet Polly Purebred was in trouble (usually at the hands of evil professor Simon Bar Sinister or gangster wolf Riff Raff. In 1995 Biggers sold the rights
to Underdog to Lorne Michaels. A live action movie
was released in 2007.