The Mystery of the Book Sales Spike
February 22, 2013 8:43 AM Subscribe
Last August, a book titled "Leapfrogging" hit The Wall Street Journal's list of best-selling business titles upon its debut. The following week, sales of the book, written by first-time author Soren Kaplan, plunged 99% and it fell off the list. [...] But the short moment of glory doesn't always occur by luck alone. In the cases mentioned above, the authors hired a marketing firm that purchased books ahead of publication date, creating a spike in sales that landed titles on the lists.
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