Before the dark times... before the Empire.
March 8, 2013 9:12 AM Subscribe
How Disney Bought Lucasfilm—and Its Plans for 'Star Wars'
posted by DigDoug (103 comments total)
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is an interesting BusinessWeek article on how one media conglomerate went about buying another, and how it plans on improving the value of both.Single Page View
For those of us not as interested in realizing the shareholder value of our childhoods, it still has a lot of insights, and at least one truly amazing graphic
describing how good at least one of the deals made by Robert Iger has gone.
Ultimately, Lucas chose to sell to Disney because of how they handled both Pixar and Marvel acquisitions. Unsurprisingly, he was also burned out on trying to deal with the fandom he'd created:
The criticism got to Lucas. He found it difficult to be creative when people were calling him a jerk.