Nothing is ungoogleable in Sweden
March 26, 2013 10:47 AM Subscribe
posted by Etrigan (43 comments total)
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The Language Council of Sweden
has been the semi-official arbiter of the Swedish language since World War II. It monitors "the development of spoken and written Swedish" and publishes a list of new words each year to ensure consistency of spelling and make sure that Swedish is a "complete language, i.e. [is] possible to use in all areas of society." This year, for the first time, the Council has taken a word off the list
, which literally meant "ungoogleable" but was defined as "a thing or person that does not produce relevant results when typed into a search engine."
Google objected to the word's official definition, saying that it would rather the word mean anything that couldn't be found on Google specifically (possibly trying not to open itself up to the threat of genericization
). The Council decided not to bother with the word instead, striking ogooglebar
from the list.