KS: The cliche about the [Adult Swim] audience in general is that they’re stoners — what do you think of this association?
Dave Hughes: I think it’s probably partially true, but also kind of a bummer. Like if they weren’t stoned, they would have the sense to change the channel or something. It implies a laziness or passivity in our viewers that I don’t see at all. People who watch [Adult Swim] seem very engaged to me. And very passionate. Often, they feel offended when we air something that they don’t think is up to snuff. Where else do you see that kind of passion for a network as a whole? HBO used to have it a bit, but not as much now. I think [Adult Swim] has done an incredible job of talking to its viewers, and also listening, and the viewers become invested in the network itself. But back to the pot thing, it just makes me sad that an appreciation for anything absurd or out of the norm can’t be taken at face value. Like you must be on drugs to either make this stuff, or to enjoy watching it. How fucking lame and narrow-minded is that?
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