The Next Big Thing is here: check it out.
Surveying the last thirteen years’ worth of New York Times’ articles — the length of time when, according to a recent Gawker compilation of New York Times hipster ethnographies, our paper of record has been shocked by and enamored with the H-word — this capacious figure encompasses both the ironic and the sincere. The cynical and the committed. Professional artists and trustafarian dilettantes. Studiously cool fashionistas and earthy, backward-looking community gardeners raising chickens. Apolitical trend-mongers and, in the wake of Occupy, radical anarchists — presumably like the ones who resided at 13 Thames Street.
But why worry about these people, when the Times has a tattooed and mustachioed dummy and its writers know how to make him speak? And speak he does, on a regular basis, about small batch pickle making, DIY literary history, and the new unicycling purists. Better to focus on the kinds of things that suggest effete privilege — all their free time frivolously spent and with whose money? — than offer a critique of the truly privileged and the socioeconomic system which sustains their privilege.
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