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May 6, 2013 11:40 AM   Subscribe

Only for Children: [via: DIY Photography]" The ANAR Foundation is a Spanish organization which helps kids in risk. They Operate a unique phone number - 116 111 - where minors at risk can get aid and consultation. Anar did a campaign advertizing the number, but were facing a problem where they did not want potential aggressors to see that a kid was even looking at the ad. The solution was using Lenticular printing [wiki] on street signs."

"Anar created a poster that conveys a secret message to people at different heights, even if accompanied by a potential aggressor.

They calculated the average height of a 10 years old kid and planted a message only seen when looking at the poster from that height.

Adults would see this innocent poster. While kids would see this poster with an injured kid and the number."
posted by Fizz (13 comments total) 11 users marked this as a favorite

 
This is a cool idea, but somehow it seems more cool than effective.
posted by showbiz_liz at 11:48 AM on May 6, 2013 [6 favorites]


That is great. I was going to say that I was a little dubious, since you can usually see flickers or reflections of the alternate images in most lenticular printing, but the change here is so subtle that I think it might work.
posted by Rock Steady at 11:49 AM on May 6, 2013


Now that it is a known thing... watch it be rendered useless...
posted by Katjusa Roquette at 11:50 AM on May 6, 2013 [4 favorites]


Makes me think of this.
posted by Fizz at 11:52 AM on May 6, 2013


Katjusa Roquette: "Now that it is a known thing... watch it be rendered useless..."

Don't think that's going to happen. People are really good at not thinking about what they'd have to make an effort to remember might be there even though they can't see it.

I'm more worried about advertising jumping on this in an effort to market to children without their parents being aware of it.
posted by Hairy Lobster at 11:53 AM on May 6, 2013 [11 favorites]


watch it be rendered useless...

No. Watch it be rendered useful, but for other purposes. Advertising one message to adults and another to children on the same sign would seem to permit all sorts of skullduggery.

On preview what Hairy Lobster said.
posted by three blind mice at 11:55 AM on May 6, 2013


Yet another form of insidious discrimination against tall children.
posted by Tomorrowful at 12:01 PM on May 6, 2013


What do you see if you happen to fall between those heights? For example, if you're 1.55m (average of the adult height (1.75m) and child height (1.35m))? Is the child-height info only partially visible?
posted by smangosbubbles at 12:01 PM on May 6, 2013


Now that it is a known thing... watch it be rendered useless...

Imagine the number of ads you see every day. Now imagine taking the time to examine each one from every angle.
posted by Etrigan at 12:05 PM on May 6, 2013 [1 favorite]


smangosbubbles: "What do you see if you happen to fall between those heights? For example, if you're 1.55m (average of the adult height (1.75m) and child height (1.35m))? Is the child-height info only partially visible?"

50% of the time you see a happy kitty. If you're Schrödinger jr.
posted by Static Vagabond at 12:16 PM on May 6, 2013 [2 favorites]


I still remember the number for the Kids Help Phone in Canada. 1-800-668-6868. That was drilled into us on TV commercials, in school, and on payphones (when those existed in non-trivial numbers)
posted by Pruitt-Igoe at 12:25 PM on May 6, 2013 [3 favorites]


<derail>
I still remember the number for the Kids Help Phone in Canada

OMG do you remember the traumatic commercials for the Kids Help Phone in the 90s? There was that one where they just showed quotes from calls to the KHP, including one from a 4-year-old asking "How do you do suicide?" That still haunts me.

</derail>
posted by LMGM at 12:33 PM on May 6, 2013


Oh how I wish I could un-read that LMGM, that is crushing just to read about.
Ow. Ow. Ow. Now I need a hug.
posted by BigHeartedGuy at 12:44 PM on May 6, 2013


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