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May 16, 2013 9:13 PM Subscribe
Behavioral Economics for Kids [pdf] is a free ebook from the Ivey School of Business that illustrates (to adults, really) the basic principles of behavioral economics, including the Endowment Effect (we value what we have more than what it is worth), Hyperbolic Discounting (the time we wait for rewards influences value in non-linear ways), the dishonesty of honest people, and Base Rate Neglect (why we make bad assumptions based on inherent biases). Though the findings are well-established, the labeling is subject to change, as many social psychologists argue, this is not behavioral economics, it is well-established psychology.
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