AOL Time Warner's Marketing Wizardry
December 2, 2001 6:23 PM Subscribe
AOL Time Warner's Marketing Wizardry : "With its Hollywood studio, Warner Bros., AOL leveraged its promotional and advertising might across its empire of Internet, cable TV, movie, music and magazine outlets to ensure that kids, parents, teens and everyone else knew that "Harry Potter and the Sorcerer's Stone" was debuting in theaters Nov. 16. In the days leading up to the film's release, tracking studies showed an extraordinary 100% awareness among moviegoers that "Harry Potter" was coming."
This thread has been archived and is closed to new comments