What I found interesting was that 95% of people opt for the box, rather than the cash grant. It's an equalizing agent, though I suspect Finns are much less status-conscious than their American peers.
I have no idea how American status consciousness enters into it: "a cash grant, currently set at 140 euros, but 95% opt for the box as it's worth much more." I assumed that meant the value of the goods was greater than the cash you'd get.
So, question: say a non-profit or program wanted to replicate this program elsewhere, on a smaller level. What would the barriers be? What kinds of non-profits would handle this kind of program?
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