Not a cheery indicator
June 7, 2013 7:00 AM Subscribe
A recent TV ad
posted by Gelatin (219 comments total)
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for Cheerios depits a heartwarming family vignette: An adorable tyke asks her mother if the cereal is good for the heart, her mother says yes, and the dad wakes up from his nap to find a pile of Cheerios on his chest.
But the fact that the mother is white, the dad is black and the child mixed-race has touched off a firestorm of criticism
that one media critic described as "a progressive-looking commercial collides with the ugliness of the Internet."
Parent company General Mills says it is has no plans to stop airing the spot or to take it down from its YouTube channel.
Meanwhile, AdAge reports that the TV spot tests positively
with most demographics, "with the exception of males over 50," though they note that "babies tend to perform poorly with this demographic regardless of the race of the child."