What he's saying is that moviegoing will have to become an event. Insanely high-tech presentation. Incredible audio and 3D. Smell-o-vision. Fancy seats and fancy booze and fancy food. The kind of stuff you couldn't swing in your home theater with your vanilla LED TV and Bose sound system... that's what might draw people in and put butts in seats, because people will already have great content at home for a low price.
We've reached a point of no return with the fantasy movie. The geeks, nerds, and obsessives have so completely taken over the entertainment industry, and so thoroughly know the comic books, science fiction television, and galactic film series they're working with, that there are no new surprises left. Even when it's new, it's nostalgic.
Whether it's Batman or Star Trek or Star Wars, the audience has been there before and can't wait to go again — to find the Easter eggs hidden for only them, to bask in the filmmakers' adherence to sacred texts. This obviates any real expectation that a movie will work as a movie, that it will be a piece of commercial art that takes you to some emotional or visceral place.
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