4. What is your favorite experiment in the book?DISFLUENCY - A Conversation with Adam Alter
Adam: One of my favorites is a study that overturned the widely held belief that the Müller-Lyer illusion is universal.
ADAM ALTER is an Assistant Professor of Marketing at Stern School of Business, NYU. He is the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.How A Simple Psychological Trick Can Help You Get The Most Out Of Others
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