"The bloodiest battles took place in the marketing meetings"
July 12, 2013 4:05 PM Subscribe
Plagued by the realities threatening many retail stores, Sears also faces a unique problem (alternate link): [CEO Eddie] Lampert. Lampert runs Sears like a hedge fund portfolio, with dozens of autonomous businesses competing for his attention and money. An outspoken advocate of free-market economics and fan of the novelist Ayn Rand, he created the model because he expected the invisible hand of the market to drive better results. If the company’s leaders were told to act selfishly, he argued, they would run their divisions in a rational manner, boosting overall performance.
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