Four months ago, Philly resident Joe Groh did the right thing. Now he's paying the price for it. Groh is the owner of Joe's Steaks + Soda Shop at 6030 Torresdale Ave., and if that doesn't ring a bell, here's the name it used until March 31: Chink's Steaks, a Wissinoming landmark since 1949. Everything looks the same, but something has changed. His business was down 10 percent in June and 15 percent last month. An online petition to keep the old name drew 10,000 signatures. Groh was condemned on social media. In separate incidents in recent months, Groh's rechristened place had "Chink's" painted on the pavement and on his front window by dead-enders with too much time on their hands. Some have abandoned him, some want to have it both ways. A little old lady, maybe 75, comes in with her son and daughter. She says to Groh, "You make me sick," orders a cheesesteak, sits down, eats it, then walks out telling him, "You still make me sick."