eToys is back online.
December 12, 2001 3:20 PM Subscribe
eToys is back online. Wall Street Journal: "Before it shut down, eToys lost hundreds of millions of dollars. But much of that cash had been spent to build a brand that made eToys one of the best-known names in online retailing. KB Toys recognized the value of the brand, and this summer acquired the defunct company's assets for $14 million," and has since relaunched the site as a skin for their own store, but with the look and feel of the original etoys.com.
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