'Ploughboy's Lunch, Harry, please'
August 12, 2013 4:39 AM Subscribe
posted by panaceanot (92 comments total)
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'The ploughman's lunch
is a UK pub meal who's core components are cheese, chutney, and bread. It can also include such items as boiled eggs, ham, and pickled onions, and is accompanied with beer.'The name evokes a historic provenance,
but the phrase is believed to date no further back than the 1950s, when the Cheese Bureau began promoting the meal in pubs as a way to increase the sales of cheese, which had recently ceased to be rationed.
The July 1956 Monthly Bulletin of the Brewers' Society, describes the activities of the Cheese Bureau as existing:
"for the admirable purpose of popularising cheese and, as a corollary, the public house lunch of bread, beer, cheese and pickle. This traditional combination was broken by rationing; the Cheese Bureau hopes, by demonstrating the natural affinity of the two parties, to effect a remarriage."