Unauthorized, Unaffiliated and Unafraid
August 19, 2013 12:56 PM Subscribe
Pirate Joe's is an unaffiliated reseller of Trader Joe's products in Canada. They buy Trader Joe's merchandise at retail cost across the border, bring them into Canada, and sell them at a markup. Trader Joe's is suing, and Pirate Joe's owner Michael Hallatt has not backed down. “This is a little bit David versus Goliath and a little bit Occupy Grocery.” He took the "P" off of the store's sign in reaction to the suit, leaving just "Irate Joe's."
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