lets assume that they build a storage chip that stores 100TB. This reduces the amount of needed chips to "just" 50 million, lets say they get 10 of those into a server / some kind of specialized storage unit and we only need 5 million of those specially engineered servers, with custom connectors, software, chips, storage, most likely also power sources and whatever - 10 million completely custom units built with technology that is not available to the market. Google is estimated to have about a million servers in total, I don't know exactly in how many data centres those are placed but numbers I heard recently said that it's about 40. When Apple assembles a new iPhone model they need massive factories with thousands of workers and supplies from many different countries, over several months, to assemble just a few million units for their launch month.
~12 exabytes is their estimated capacity with current technology, which is around 13 billion gigabytes
The Forbes articles digressed into a meaningless analysis of storing 24 hr video. It says it would take 272 PB/yr to store all phone calls made in the US. If they have 12 EB of storage, that means they can store 12 EB / .265 EB/yr = 45.3 yrs of phone data. If you use the low-ball estimate in the article of 3 EB, that is still 11.3 yrs of phone data.
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