September 24, 2013 11:05 PM Subscribe
posted by curuinor (74 comments total)
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is an aversive affective reaction in response to regulations or impositions that impinge on freedom an autonomy. It is experienced whenever a free behavior is restricted.
(note: I think all the paper links work outside of an institution, but I'm not quite sure. If they don't, do tell.)
The first intuition:
When you put your quarters in a softdrink machine, you would not like the machine to start flashing a large Coca Cola sign at you, complete with a flashing arrow that keeps moving to the button for Coke(Classical, of course). Or at least I don't think you would like that, even if you intended to obtain a Coke when you started to put your quarters in the machine.
What does that mean? A lost choice alternative tends to become more attractive, forced attitudinal position tends to become less attractive, and a social influence attempt can easily boomerang.
A remarkable series of experiments
, some of them quite seminal and blindingly obvious to any student of human nature. Yet their effects are quite significant.
Should I ask you not to think of a white bear? I bet that you thought of one anyways. Early and often. Lots and lots of times, that bear strides into your mind
Reasonableness and fairness,
according to this doctor, is the secret to minimizing reactance. Apparently, it annoys
a lot of health practitioners. Somebody did a thesis
on how it might create the Hostile Media Effect
, where people with strong views always claim media opposition to their views.
According to Robert Cialdini, reactance has lots and lots to do with scarcity pressure, and he has another idea about it:
[of getting a scarce thing] is not in experiencing a scarce commodity but in possessing it. It is important that we not confuse the two.
A summary of his review
in his seminal book, Influence
There's a spiffy little test thing
you can take to figure out your reactance measure (the higher, the more reactance). There's a half-dozen of these tests, each a fair bit different, each of them with pretty OK consistency for a psychological test.