Women find sexually explicit ads unappealing- unless the price is right
December 12, 2013 1:55 AM Subscribe
From a study in the APS journal Psychological Science: "Sexual imagery is often used in magazine and TV ads, presumably to help entice buyers to purchase a new product. But new research suggests that women tend to find ads with sexual imagery off-putting, unless the advertised item is priced high enough.
The findings, published in Psychological Science, a journal of the Association for Psychological Science, reveal that women’s otherwise negative attitudes about sexual imagery can be softened when the images are paired with a product that connotes high worth."
via reddit.com/r/science
This post was deleted for the following reason: This is just a press release without many details at all on the study; maybe see if there is more in-depth info out there and try again? -- taz
I opened up a vogue today in a waiting room...and yeah.
None of the ads looked like they were trying to sell daisy dukes to the walmart shopper...they looked like they were selling daisy dukes to women who wanted to take trips to Italy.
So yeah...throw some baroque in there and it's art not skeez.
posted by hal_c_on at 2:07 AM on December 12, 2013
None of the ads looked like they were trying to sell daisy dukes to the walmart shopper...they looked like they were selling daisy dukes to women who wanted to take trips to Italy.
So yeah...throw some baroque in there and it's art not skeez.
posted by hal_c_on at 2:07 AM on December 12, 2013
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posted by bookman117 at 1:57 AM on December 12, 2013