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"Good luck, Jim. This tape will self-destruct in five seconds."
January 8, 2014 12:23 AM Subscribe
Snapchat represents the greatest existential threat yet to the Facebook juggernaut. Today’s teens have finally learned the lesson their older siblings failed to grasp: What you post on social media–the good, the bad, the inappropriate–stays there forever. And so they’ve been signing up for Snapchat, with its Mission: Impossible style detonation technology, in droves.As user numbers approached 1,000, an odd pattern emerged: App usage peaked between 9 a.m. and 3 p.m.–school hours. Spiegel’s mother had told her niece about the app, and the niece’s Orange County high school had quickly embraced Snapchat on their school-distributed iPads, since Facebook was banned. It gave them all the ability to pass visual notes during class–except, even better, the evidence vanished. Usage doubled over the holidays as those students received new, faster iPhones, and users surged that December to 2,241. By January it was at 20,000; by April, 100,000.
posted by all the versus (109 comments total)
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(via FORBES magazine)
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