"We pulled the lever, but this time, it didn't work," recalls one senior employee about 2012's first quarter.
Just before Facebook went public in May 2012, Mr. Zuckerberg walked into the "aquarium" and did something that surprised everyone.
A group of Facebook engineers presented the latest mock-ups of ads for Facebook's iPad app. The ads were marooned on a separate screen—and to the right of the news feed.
The CEO quietly studied them. "Why don't we just explore ads in news feed?" he said, according to people at the meeting. Mr. Zuckerberg indicated that he would be open to the possibility of more types of ads there, including ones not tied to "likes."
"Oh, my gosh, he's actually open to it," one executive present at the meeting remembers thinking.
« Older Deep Dark Fears.... | About fifty years ago, the gov... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt