SodaStream, the Super Bowl and Scarlett Johansson
February 2, 2014 8:48 AM Subscribe
The argument against Scarlett Johansson doing Super Bowl ads for SodaStream [pdf] This report provides an extensive analysis of SodaStream (Soda Club), a manufacturer of home carbonating devices whose main factory is in the industrial park of Mishor Edomim in the West Bank, territory occupied by Israel. Using SodaStream as a case study for corporate activity in the illegal settlements, the report explores the concept of industrial production in settlements....Examining the performance of this company is important in order to understand how its success is based, at least in part, on the structural advantages that production in Israeli settlements enjoys. Settlement production benefits from low rent, special tax incentives, lax enforcement of environmental and labor protection laws, as well as additional governmental support. Summary
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, from Baltimore Jewish Life: SodaStream Boss Admits West Bank Plant Is 'a Pain.'If he could turn back the clock, SodaStream CEO Daniel Birnbaum would “never” have established a production plant on an Israeli Jewish settlement in the occupied West Bank. In fact, he said, its location has turned out to be “a pain.”
...But though he wouldn’t have opened the factory at its current site, Birnbaum said that its presence here is now a reality, and he won’t bow to political pressure to close it — even though the company is about to open a huge new plant in the Negev, within Israel’s internationally-recognized boundaries, which will replicate all functions of the West Bank plant, and dwarf it.