Along with co-author Brian Wansink, Professor and Director of the Cornell Food and Brand Lab, Kniffin hypothesized that those who perceived themselves as innocent would request fewer calories or decline to receive a last meal altogether. After analyzing the last meals of 247 people who were executed in the United States between 2002 and 2006, Kniffin found the hypothesis to be accurate. Those who denied guilt were 2.7 times more likely to decline a last meal than those who admitted guilt. Furthermore, those who were admittedly guilty requested 34% more calories of food and were more likely to request brand name, comfort-food items.
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