Lord of the Jing(le)s
February 18, 2014 5:57 PM   Subscribe

Miami Ad School Berlin student Valerio Amaro combines his two passions in life (advertising and The Lord of the Rings) by asking himself, "What would happen if J.R.R Tolkien worked in advertising?" His answer: One Ad To Rule Them All .

Missed tumblr title opportunity: One Ad To Rule The Mall.
posted by paleyellowwithorange (19 comments total) 9 users marked this as a favorite

 
It did not take long for that font to go from "mildly whimsical" to "cast it into the fires of Mount fucking Doom".
posted by Parasite Unseen at 6:01 PM on February 18, 2014 [10 favorites]


[Revived; going to give this a second shot.]
posted by LobsterMitten at 6:47 PM on February 18, 2014


Oh, Thank you Lobster Mitten.
This made me laugh so hard.

Fly, you fools! From the low fare airline.
posted by SLC Mom at 6:59 PM on February 18, 2014


Just googled The Lord of the Rings quotes which confirmed that yes, there are large swaths of poetry throughout.

Somewhere out in the world right now, someone is reciting it by heart.


In sum this tumblr is glorious.
posted by tooloudinhere at 7:06 PM on February 18, 2014 [1 favorite]


The One Ring
glistening
with untold power many say
But the fight
to set things right
says "you must cast it away"
(Burma Shave)
posted by ShawnStruck at 7:07 PM on February 18, 2014 [5 favorites]


HEY DOL! MERRY DOL! RING A DONG DILLO!
RING A DONG! HOP ALONG! FAL LAL THE WILLOW!

(Colorado Tourism Board logo)
posted by No-sword at 7:14 PM on February 18, 2014 [12 favorites]


the road goes on forever

but dodge trucks are ram tough
posted by pyramid termite at 7:19 PM on February 18, 2014 [2 favorites]


Gross. Didn't you guys get enough capitalized Tolkien yet? Is this just because you like puns?
posted by DinoswtfEd at 7:44 PM on February 18, 2014


Momentarily alarmed that there is something called "Miami Ad School Berlin."
posted by grobstein at 7:55 PM on February 18, 2014


Also: not sure but I think Tolkien would abominate this.
posted by grobstein at 7:55 PM on February 18, 2014 [1 favorite]


This Hobbit Inherited His Uncle's Ring...What Happened Next Will Shock And Amaze You
posted by threeants at 8:18 PM on February 18, 2014 [6 favorites]


Also: not sure but I think Tolkien would abominate this.

I wonder how he'd feel about all those so-called fans of his who reject his beloved Silmarillion as not worth the trouble? ;-)

Anyway, I think Tolkien's art is strong and established enough to withstand this blow to its integrity.

All published art enters the culture at a certain point, and belongs to it thereafter.

At university we were encouraged to do this sort of thing, as a method of engaging with the source material. Break it down and build it up in new and interesting ways. They called it 'textual intervention'. I found it quite a mind-opening exercise.
posted by paleyellowwithorange at 10:25 PM on February 18, 2014 [1 favorite]


I like old-style 'gentle idea, nice artwork, and maybe a pun' advertising.

Everyone used to hate the industry - now (partly thanks to Mad Men) we're almost the nice guys, compared to tech startups run by MBA bro objectivists.
posted by colie at 1:30 AM on February 19, 2014 [1 favorite]


TiVo. For even the very wise cannot see all ends.
posted by jaduncan at 5:41 AM on February 19, 2014 [2 favorites]


Maybe this guy needs to rethink his career path.
posted by MsVader at 6:54 AM on February 19, 2014


Loved this. I saw a poster in a shop in Greenwich the other day which just had a lidless eye over nine interlocking rings (think the Olympic logo) and the legend "Mordor 3019" - and Goddamit, I laughed.
posted by the quidnunc kid at 7:01 AM on February 19, 2014 [2 favorites]


The Wisdom of the Shire
posted by homunculus at 6:00 PM on February 19, 2014


Wow, that Chanel ad is actually perfect. They should use it.

With a different font because fuck.
posted by feckless fecal fear mongering at 12:08 PM on February 20, 2014 [1 favorite]


Yes, I laughed like a hyena at that Chanel mock-ad. The whole tumblr is worth it for that one.
posted by Kattullus at 12:33 PM on February 20, 2014 [2 favorites]


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