Teach your audiences to want surprises - not pacifiers.
February 24, 2014 9:37 AM Subscribe
"Every play in your season should be a premiere—a world premiere, an American premiere, or at least a regional premiere. Everybody has to help. Directors: Find a new play to help develop in the next 12 months. Actors: Ditto. Playwrights: Quit developing your plays into the ground with workshop after workshop after workshop—get them out there. Critics: Reward theaters that risk new work by making a special effort to review them." -Ten Things Theaters Need to Do Right Now to Save Themselves