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Supergeil
February 27, 2014 12:55 PM   Subscribe

Edeka has managed to insert an earworm into the German internet with their advertising reworking the The Tourist/Friedrich Liechtenstein track, Supergeil into an advertisement for the grocery store.

If that was not enough, there are several further videos in which Liechtenstein sincerely assures the viewer that they, as well, are supergeil.

Er ist supergeil, supergeil.
posted by frimble (35 comments total) 20 users marked this as a favorite

 
Yep.
This rules. I'm on board.

zuperganhamstyle
posted by Potomac Avenue at 1:07 PM on February 27


English translation
posted by neroli at 1:08 PM on February 27 [1 favorite]


Yes, I saw this a couple of days on a Belgian friend's website and est war supergeil.
posted by MartinWisse at 1:08 PM on February 27


Jesus christ it's been in my head narrating everything I do for the last three days and I don't even speak German.

Super basement. Super toilet. Super plunger. Supergeil.
posted by Jon_Evil at 1:08 PM on February 27 [7 favorites]


And, of course, to Dutch ears, anything with geil in it is both funny and a bit dodgy, as it means horny In Dutch, though it's a far stronger word than that.
posted by MartinWisse at 1:10 PM on February 27 [4 favorites]


The Guardian provides some more context.

They also link to another video, where you can see more fantastic dancing by the same actor/performance artist.
posted by comradechu at 1:17 PM on February 27 [1 favorite]


it means horny In Dutch

well, in German too, originally. Can't say whether it's because it's German, or because it's an ad, but this seemed a little... staid, all in all.
posted by progosk at 1:18 PM on February 27


Slate explains the video a little more as well.

The German-American relatives of mine all thought this was the equivalent of fingernails on a blackboard. Must be all the Denglish. I thought it was pretty amusing especially as far as Germans go to poke fun at themselves.

(Oh and EDEKA rules. Much nicer stores than Penny Markt or Rewe).
posted by JoeZydeco at 1:26 PM on February 27


Jesus christ it's been in my head narrating everything I do for the last three days and I don't even speak German.

Super basement. Super toilet. Super plunger. Supergeil.


Me too, and I'm really unable to stop.

Super kittens. Super mittens. Super catbarf. Supergeil.
posted by inertia at 1:58 PM on February 27 [2 favorites]


so, and this ran through my head as I heard it but I don't think it's correct - but, 'pussy' in colloquial German is also (among other things) 'mushi' and so when he's talking to 'Uschi' eating 'sushi' I took one of those ' -shi' sound words for 'mushy' and then he picks up the cat.

My understanding of 'Geil' is more like on the "raunchy" end of the spectrum - as in you would not say it to a stranger or an elderly relative.
posted by From Bklyn at 2:01 PM on February 27


From Bklyn: I took one of those ' -shi' sound words for 'mushy' and then he picks up the cat.

No, you're right. He definitely makes a "pussy" double entendre there. Makes Shipped My Pants look tame.
posted by Rock Steady at 2:04 PM on February 27


Super Dave. Super Monkey. Super Horse. Supergeil.
posted by Smart Dalek at 2:12 PM on February 27 [3 favorites]


Slate explains the video a little more as well.

Explained by a person who thinks shopping at Aldi is a revelatory experience! And who would like more Aldi in their life!
posted by hoyland at 2:29 PM on February 27


Hahahahaha! Toll! Ich hatte so einen miesen Tag, das ist genau das, was ich brauchte, heute zu sehen.
posted by droplet at 2:34 PM on February 27 [2 favorites]


Plain old Geil. From Germany. In the 1980s. Obvs.
And from the 1990s, the eurodance rework: Geil!
posted by chavenet at 2:57 PM on February 27 [4 favorites]


So droplet, are you a German in America? Or an American who konws German? Because this was supergeil. Perfectly coloquial German with a bit of an Englisch grammar twist at the end.

Could be either.

My Englisch will never be free of its teutonic roots but my German skewed exactly the same after a long time in the states. I really love how both languages can totally intervine with that added twist of Latin/French from English. Maybe thats why German hovers up English loan words like there is no tomorrow.
posted by mmkhd at 3:08 PM on February 27


Awesome time saving tip: Using the tub as a bowl for breakfast cereal also saves on having to do another dish!
posted by Nanukthedog at 3:09 PM on February 27


We are thisclose to Dogegeil.
posted by oneswellfoop at 4:08 PM on February 27 [2 favorites]


I love this so much. It's like The Most Interesting Man in the World went on a bender.
posted by TwoStride at 4:10 PM on February 27 [2 favorites]


At first I thought Supergeil was some Eurolanguage for Supermarket... how naive of me.

But the appearance of a line of Robert Palmer/"Simply Irresistible" dancers dressed as grocery clerks toward the end assured me this was NOT to be remotely taken seriously on ANY level.
posted by oneswellfoop at 4:14 PM on February 27


Ausländerrückführungsbeauftragter mit Migrationshintergrund.

I will just leave this here. My favorite German words at the moment. I know, they have been around a while.

Geil has been around since a while, back in the late 70s we used it at school extensively. Nearly anything could be geil, in the sense of "this is great", not horny. Total Supergeil!
posted by nostrada at 4:15 PM on February 27


I warned you.
posted by oneswellfoop at 4:22 PM on February 27 [1 favorite]


The German-American relatives of mine all thought this was the equivalent of fingernails on a blackboard.

First, if Denglish is like nails on the blackboard to them, tell them never, ever to return to German. Nie. Niemals.

Second, my German-Canadian friends all find this ganz ganz krass. Der Hammer. Geil. Supergeil.
posted by ethnomethodologist at 4:34 PM on February 27 [3 favorites]


Er ist auch ein supergeiler Bär. Prima.
posted by ethnomethodologist at 4:36 PM on February 27


Gut, gut, supar gut...
posted by Evilspork at 4:38 PM on February 27


Funny in a mortifying at 13 dad thinking he can use the word to sound cool way. Keep trying to top German Sparkle Party, I'm waiting..
posted by yoHighness at 4:39 PM on February 27


I used my German degree to translate this for my friends online last week. Hail, alma mater, hail.
posted by bitter-girl.com at 6:44 PM on February 27


Super jazz hands!
posted by Celsius1414 at 8:04 PM on February 27


mmkhd, I'm an American raised in Wisconsin, had a year or so of German in school and am picking it up again after a long time. Those Deutsche Welle podcast classes (and a good dictionary) have been great to help me remember the basics, but I'll need to take an actual class where I can talk to people and get out of the "basic sentence structure" level.
posted by droplet at 8:59 PM on February 27


Plain old Geil. From Germany. In the 1980s. Obvs. And from the 1990s, the eurodance rework: Geil!

For an even more recent 'geil' song, have Leider Geil, by Deichkind.
posted by frimble at 10:50 PM on February 27 [2 favorites]



"Leider Geil" of course means, "I am so sorry that I find this so fucking outrageously funny/hot, (and my apology stems not from any apprehension I might have that you might find it offensice but because I realize you will think less of me for thinking so) but damn, check this out, it is so fucking outrageously funny." Ah, German.
posted by From Bklyn at 2:38 AM on February 28 [1 favorite]


Hm. I live in Munich, and that's the first time this song has appeared on my radar. Maybe I don't watch enough TV? I certainly haven't yet seen it linked on FB.

*waits*

They are indeed good supermarkets, I won't dispute that claim.
posted by illongruci at 4:20 AM on February 28 [1 favorite]


It's actually an internet-only ad, Illongruci. And was only released a week ago. My co-workers hadn't had it linked at them either, until today, that is.
posted by frimble at 4:41 AM on February 28


"linked at"

gefaellt mir :)
posted by illongruci at 5:18 AM on February 28 [2 favorites]


Dat ist geil.
posted by Seeba at 1:00 PM on February 28


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