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March 19, 2014 6:50 AM Subscribe
Does slacktivism work?
Using a series of field and laboratory experiments, the authors found that those who engage in slacktivism can and do sometimes engage more deeply.
"In other words, those whose initial act of support is done more privately (for example, writing to a member of Congress) are more likely to engage in deeper, more costly forms of engagement later on. Those whose initial support is public (i.e. through posting to Facebook or Twitter) are less likely to engage more deeply. Moreover, the researchers find that most appeals for token engagement “promote slacktivism among all but those highly connected to the cause.”
New Data Proves 'Please ReTweet' Generates 4x More ReTweets
Paper on how advocacy groups use social media.
Link to abstract of gated paper.
, "showing public support for a cause via social media without actually contributing time or resources -- could result in fewer donations."