No one is safe from the big fruit.
March 20, 2014 5:23 PM Subscribe
The world's first Apple reseller is no more.
sold its first computer, an Apple II, in 1977 as a sideline to its growing technology business. By 1984, Apple computers were its primary focus. The world's first Apple reseller, FirstTech actually used its own boilerplate legal documents and swapped in Apple's name when drawing up its first sales contract. Its final day of business will be March 29.
With five Apple Stores in close driving distance from FirstTech — including one a nine-minute walk down the street
— along with resellers like Best Buy selling Apple products below cost, the writing had been on the wall for a while. The last few months alone have seen Scranton, PA-based The Grove Media
, Portland's MacPac
, and suburban Philadelphia and Pittsburgh's MacOutfitters
close their doors. Independent Apple resellers, sometimes genuinely mom-and-pop outfits
, are finding it increasingly difficult to survive in a world where Apple is both their primary supplier and biggest competitor.
While giant, longtime stalwarts like Philadelphia's Springboard Media
and New York's TekServe
continue to thrive, even a Big Apple location is no guarantee of success
. FirstTech's closure shocked many in the Apple reseller community, as it also was generally regarded as one of the few that not only was surviving, but beating the odds.