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AT&True Detective
April 10, 2014 7:37 PM   Subscribe

Rust Cohle’s market research questions give the adorable kids a lot to think about. Infinity. Bigger.

By Ross Marquand. (True Detective Previously)
posted by Snerd (16 comments total) 13 users marked this as a favorite

 
Ha! Wonderful, but then I have a True Detectives-shaped hole in my life since it ended.

(Obligatory cue.)
posted by joseph conrad is fully awesome at 7:48 PM on April 10 [1 favorite]


At first I thought this was pretty funny. I then recalled that the central plot of True Detective was about child abuse and decided that this was just another tone deaf example of marketing deciding that "hey, that thing is popular. Let's do that thing but with our product."

It always reminds me of when we had to do class presentations back in Middle School and, inevitably, the kid that took the lead on the project would decided that we would explain The French Revolution....via Survivor or that we would explain Hamlet but like it was The Real World vs. Road Rules.

Sometimes I think that's what leadership is, the ability to not see anything wrong with just taking thing A and smooshing it together with thing B. Logic be damned.

I think this explains this ad, Middle School, and the Bush administration.

Time is a flat circle indeed.
posted by sendai sleep master at 7:51 PM on April 10 [2 favorites]


Nope, it's pretty funny.
posted by uosuaq at 7:53 PM on April 10 [1 favorite]


Nah, friend, don't get me wrong, I'm not trying to thread shit and please feel free to ignore the above if it comes off that way.

I don't think this ad is like, the devil. Sometimes marketing just gets into my stomach.

Seriously, I'll take the cynicism elsewhere. Sorry, folks.
posted by sendai sleep master at 7:55 PM on April 10


Cynicism in a True Detective discussion? The nerve.

Apologies to non-USians. This may be something you’d need a US TV to understand. The AT&T ads – Infinity. Bigger.
posted by Snerd at 7:59 PM on April 10 [2 favorites]


I then recalled that the central plot of True Detective was about child abuse and decided that this was just another tone deaf example of marketing deciding that "hey, that thing is popular. Let's do that thing but with our product."

You know it's not actually made by AT&T right? This isn't a real ad?
posted by Justinian at 8:01 PM on April 10 [15 favorites]


At first I thought this was pretty funny. I then recalled that the central plot of True Detective was about child abuse and decided that this was just another tone deaf example of marketing deciding that "hey, that thing is popular. Let's do that thing but with our product."

In case it's not clear, this is a parody of the AT&T ads and true detective, not something actually produced by AT&T.
posted by empath at 8:02 PM on April 10 [6 favorites]


It was clear, empath. Unless AT&T started putting profanity directed at children into its commercials while I wasn't looking!
posted by Justinian at 8:03 PM on April 10 [2 favorites]


it's a pretty great parody of both the AT&T ads and True Detective, both of which I love.

If Marty Hart were there with the kids he'd probably just be crying the whole time.
posted by sweetkid at 8:05 PM on April 10


oh, huh, jokes on me then!
posted by sendai sleep master at 8:51 PM on April 10 [2 favorites]


For the record, I hate marketing too.
posted by uosuaq at 9:27 PM on April 10


Me too, especially movie posters.
posted by Brocktoon at 10:36 PM on April 10


This dude's Rust Cohle impression is sufficiently spot on that I briefly wondered if he was just lip syncing to actual dialogue from True Detective.
posted by yasaman at 9:31 AM on April 11 [4 favorites]


He does have a really good Rust Cohle voice, and overall it's a dead-on impression. Just once, though, I'd like to see a True Detective thing that doesn't use the "time is a flat circle" line.
posted by whir at 1:50 PM on April 11 [1 favorite]


Although in this case the "time is a flat circle line" was accompanied by "Cohle" crushing a rectangular cardboard box of Mott's apple juice and then displaying the circular tinfoil lid from (I'm guessing) a cup of apple sauce, which I thought was a nice detail.
posted by uosuaq at 3:38 PM on April 11 [2 favorites]


Time is a Flat Circus
posted by homunculus at 2:35 PM on April 15


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