Daily 620 million Indians are defecating in the open. That’s half the population dumping over 65 million kilos of poo out there every day.
“Building a toilet is not enough; people must first want to use a toilet — they must want to stop open defecation,” says a UNICEF document. For that, there must be a change in behaviour. And, the Poo2Loo campaign is doing just that.
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