Get on my lawn!
May 9, 2014 6:44 AM Subscribe
posted by asok (141 comments total)
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Tim Cook beats a new path. Apple management are reported
to be finalising a deal with Beats Electronics to purchase the entire company for $3bn+
The Financial Times
has reported that Apple are offering $3.2bn for the company co-founded by Dr Dre. The news has quickly spread around the world.
The motivation for starting the company was apparently the poor quality of the headphones supplied with the iPod and iPhone. Beats headphones now have the dominant position
in the market for headphones costing over £100. It is thought that the beats music streaming
arm is the real prize for Apple.
The Apple brand has been experiencing a 'greying
' of its demographic, this acquisition may also be an attempt to appeal to a younger