Virgincita Plis, the Hello Kitty of Mexico
May 17, 2014 11:45 AM Subscribe
Amparo "Amparin" Serrano turned the much-revered Our Lady of Guadalupe, the patron saint of Mexico, into its Hello Kitty. In the early 2000s, Amparin drew a cute cartoon version of the Virgin and asked for protection, an inexpensive cell phone, and removal of her cellulite (Google auto-translate; original Spanish article), and it went from there (auto-translation; original page). Now, Serrano and her Distroller company have teamed up with Walmart and other large chain stores, and the brand has also expanded into the US.
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