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June 9, 2014 11:51 AM   Subscribe

PSY's new music video HANGOVER (ft. Snoop) knows that success is measured in reaction gifs. (slyt)
posted by postcommunism (92 comments total) 15 users marked this as a favorite

 
First saw this last night and forgot to close the tab. So I can say with certainty that at around 9:45 PM EDT yesterday it was still under three thousand views. Now, approximately 18 hours later, it's close to 10.3 million views.
posted by ardgedee at 11:57 AM on June 9 [2 favorites]


I really like this video. I was expecting a shameless, eyeroll-worthy attention grab sort of deal ("look! he's with Snoop Dogg!!"), but Psy and Snoop are so charming together that it just works.
posted by Gymnopedist at 12:04 PM on June 9 [17 favorites]


and 10 mil right now. i really enjoyed this (i'm not proud).
posted by el io at 12:04 PM on June 9


Soju and jjajangmyung. Good times.
posted by cazoo at 12:05 PM on June 9 [4 favorites]


when I first saw this thread I was all like

then, as I was watching, I was all

now I'm feeling like

ok, actually for all of those I just randomly selected reply gifs because that's pretty much how the artform seems to me anyway
posted by threeants at 12:07 PM on June 9 [12 favorites]


Also the domino-of-glasses-falling-into-glasses (can't remember the proper terminology) thing must have taken forever to set up. I wonder how many takes they had to do before they got it right?
posted by Gymnopedist at 12:08 PM on June 9 [3 favorites]


on a more serious note, I am pumped if this song means that more A Milli ripoffs are coming down the pipeline.
posted by threeants at 12:09 PM on June 9


Air clarinet is the best.
posted by justsomebodythatyouusedtoknow at 12:09 PM on June 9 [2 favorites]


This made me rewatch Gangnam Style, which made me wonder if anyone had done this, and they had. So.
posted by Erasmouse at 12:09 PM on June 9 [29 favorites]


wasn't the world better a few years ago when everything was still in the shitter but Lil Wayne was also everywhere?
posted by threeants at 12:10 PM on June 9


A video that's goes even further into being gif-like is Dizze Rascal's I don't Need a Reason
posted by bjrn at 12:11 PM on June 9 [23 favorites]


I really need a gif of Snoop's bathtub dance at 0:11 so I can put it on a bunch of blingee pics.
posted by Metroid Baby at 12:12 PM on June 9 [1 favorite]


on a more serious note, I am pumped if this song means that more A Milli ripoffs are coming down the pipeline.

You say that like Lil Wayne invented grime.
posted by Sys Rq at 12:14 PM on June 9


A video that's goes even further into being gif-like is Dizze Rascal's I don't Need a Reason vimeo

This video breaks my brain and made me realize animated gifs are not just a weird online trend but in fact ELDRITCH MAGICK. Don't even try to explain to me how that shit works, I'm not smart enough.
posted by threeants at 12:14 PM on June 9 [1 favorite]


They look like they're having so much fun! But it seemed like it was more Snoop-heavy, Hangover by Snoop feat. PSY. Whatever. Will watch again.
posted by danabanana at 12:15 PM on June 9 [1 favorite]


You say that like Lil Wayne invented grime.

I was thinking specifically of that Bangladesh thing with the stuttery words as part of a snare-heavy beat. I.e. A Milli, Diva.
posted by threeants at 12:17 PM on June 9 [2 favorites]


> A video that's goes even further into being gif-like is Dizze Rascal's I don't Need a Reason vimeo

That was pretty fantastic. It must have been fun to work on.
posted by postcommunism at 12:19 PM on June 9


Wait, are we back to Snoop Dogg now? What happened to Lion?
posted by Runes at 12:21 PM on June 9 [2 favorites]


I'm still running Snoop Lion on my old Macbook Pro, because I can't upgrade to Snoop Yosemite.
posted by Greg_Ace at 12:25 PM on June 9 [58 favorites]


This made me rewatch Gangnam Style, which made me wonder if anyone had done this, and they had. So.

And here I thought it would be PSY's ass scream face through the door.
posted by narain at 12:26 PM on June 9 [4 favorites]


I guess I have a new favorite song about vomiting!

Is there no dance associated with this song? I am also prepared to have a new favorite dance about vomiting.
posted by evidenceofabsence at 12:31 PM on June 9 [5 favorites]


Isn't Snoop Lion kind of an alter ego now, like Tony Starks or Slim Shady?
posted by knuckle tattoos at 12:31 PM on June 9


Ok, #hannigram is over. #psydogg is my new ship 4 lyfe.

Seriously, how much fun must it have been to hang out on the set of this video with these too?

Actually...how interesting would it be if they actually just really hated each other but are such professionals that they can make their bromance come to life on t screen?
posted by sparklemotion at 12:31 PM on June 9 [4 favorites]


Possibly - no, make that definitely - related to this: KBS reported today in their nightly news that sales in Korea of bottled beer in the past week or so had jumped 760% compared to same time last year. Serious.
posted by shortfuse at 12:38 PM on June 9 [10 favorites]


I don't think I ever realized how tall Snoop Dogg is until that bit right around 3:07 where they're skipping down the street. The whole video is adorable though, they really do seem like they're having a blast goofing around with each other. The last 45 seconds or so, where there's an enormous fight breaking out in the background that they are completely oblivious to, it reminds me of something but I can't quite place it.
posted by mstokes650 at 12:42 PM on June 9 [2 favorites]


Song was ok. Video was EPIC.
posted by Foam Pants at 12:44 PM on June 9 [3 favorites]


I enjoyed the part when the gentleman was on fire. But I always enjoy a good homme frite.
posted by ROU_Xenophobe at 12:59 PM on June 9 [10 favorites]


on a more serious note, I am pumped if this song means that more A Milli ripoffs are coming down the pipeline.

Man how did I not notice the similarity until you pointed it out?
posted by Itaxpica at 12:59 PM on June 9 [1 favorite]


The "Oppan Gangsta Style" joke is just too obvious, right?
posted by argonauta at 1:03 PM on June 9


South Koreans drink twice as much liquor as Russians and more than four times as much as Americans

I like the video, I like the whole K-Pop → YouTube → US crossover. Snoop's even good. But there's something a little shocking about a video so gleefully embracing Korea's uniquely unhealthy alcohol culture.
posted by Nelson at 1:04 PM on June 9 [2 favorites]


The last 45 seconds or so, where there's an enormous fight breaking out in the background that they are completely oblivious to, it reminds me of something but I can't quite place it.

The Great Pie Fight scene from Blazing Saddles, perhaps?
posted by Curious Artificer at 1:05 PM on June 9


Isn't that alcohol graph a little skewed by using "shots" as an arbiter of consumption, regardless of strength? The soju I tend to come across seems to be about 20% ABV, or, say, half the strength of the Russians (who coincidentally drink half as many shots)
posted by Earthtopus at 1:12 PM on June 9 [1 favorite]


Jinro and ajumma ah yisssss! I wish I found the track more listenable because the video (post vomming) was adorable.
posted by Iteki at 1:29 PM on June 9 [2 favorites]


Isn't that alcohol graph a little skewed by using "shots" as an arbiter of consumption, regardless of strength?

I don't get that either. Is this only shots? What about alcohol consumed in a more leisurely way? If I were to total my weekly consumption, it would be about five pints and four to five drams of whisky, which is 9 to 10 drinks per week. But I'm never wasted, just a moderate daily drinker, somewhere between Russia and SK in consumption. But if these people are taking this many shots as well as drinking other stuff, that's a different story. They are binge drinkers AND daily alcoholics. But soju is weak, like you said. 13 shots of that could be like 10 pints of beer.
posted by ChuckRamone at 1:33 PM on June 9


it reminds me of something but I can't quite place it

It reminded me a little bit of this, because of the guy on fire.
posted by evidenceofabsence at 1:37 PM on June 9 [1 favorite]


they really do seem like they're having a blast goofing around with each other

Money talks!
posted by ReeMonster at 1:43 PM on June 9


Loved the video, but celebrating drinking to such excess, my old person brain was worried about possible effects on youth etc...
posted by greenhornet at 1:45 PM on June 9


For about a minute I was convinced the extra karaoke singer who shows up 2:55 was Miley Cyrus. I'm (fairly) sure I'm wrong, but that was a weird minute.
posted by oddphantom at 1:47 PM on June 9 [1 favorite]


Dude. Snoop Dogg skipping. Amazing. And those socks!
posted by danapiper at 1:53 PM on June 9


oddphantom - That's G-Dragon, Kpop celebrity himself. Part of same company as Psy.
posted by shortfuse at 1:54 PM on June 9 [5 favorites]


Semi-obligatory Eat Your Kimchi analysis.
posted by persona at 2:07 PM on June 9


I was #11,946,977
posted by St. Peepsburg at 2:15 PM on June 9


Way to go! Get even more kids modeling dysfunctional behavior. Gangnam style was fun, but this video is just ignorant.
posted by Vibrissae at 2:19 PM on June 9 [1 favorite]


re: stats on SK alcohol consumption -

yes, it is an arbitrary selection of only shots, not total alcohol consumption.

You can find the OECD and WHO stats for more reliable facts on wikipedia.
posted by ts;dr at 2:21 PM on June 9


I don't think it's good that Snoopy Dogg is doing a PSA.

Especially since they are brushing too hard. We should be telling our children not to scrub their gums!!!
Saxophone is good for hangovers though.
posted by Lutoslawski at 2:29 PM on June 9 [1 favorite]


OK that shots thing I linked was a bit odd, but seemed relevant since the video is mostly about doing shots. Here's The Economist on consumption based on 2014 WHO data. The data I've seen reported for South Korea varies significantly and confusingly. I think it's confounded by their being a large difference in between women and men. Anyway, sorry for the derail, I can't really clear up the data either.
posted by Nelson at 2:33 PM on June 9


I...am hungry now.
posted by Omnomnom at 3:05 PM on June 9


Me too. If it wasn't for the Korea vs Ghana pre-WC prep game happening soon, I'd be on my way to Buk Kyung in Somerville so I can get some jjajangmyun. Maybe I still have time...
posted by shortfuse at 3:07 PM on June 9 [1 favorite]


Eh, I don't really like it. I don't remember the melody at all or even if there was a melody and yet I remembered the melody of Gangnam Style right away.
posted by I-baLL at 3:18 PM on June 9


As far as overconsumption-themed music videos, I much prefer Tove Lo's Habits (or the remix).
posted by Alison at 3:23 PM on June 9 [1 favorite]


Wait, are we back to Snoop Dogg now? What happened to Lion?

You didn't get the memo about Snoopzilla? Or DJ Snoopadelic?
posted by Hoopo at 3:27 PM on June 9


Jeez, that would be just about the worst song to hear when you actually have a hangover. HANGOVER HANGOVER HANGOVER HANGOVER OVER OVER HANGOVER HANGOVER HANGOVER HANGOVER OVER OVER
posted by Flunkie at 3:42 PM on June 9 [6 favorites]


It is filmed in Korea, and it has Snoop in it, which probably means that they found a source for weed in Korea and, therefore, they committed what ends up being a felony in Korea. Or he was nursing whatever metabolic effects of smoking that much weed and stopping during the whole thing. The mental images are very funny.
posted by curuinor at 3:42 PM on June 9 [1 favorite]


I generally am not a fan of pop music at all. However, I found Gangam Style to a catchy and fun song with a really fun video to match it. I got how neat and new (to US) it was.

This does not have the same effect. I found the song to be annoying. That machine-gun approach of saying Hangover Hangover Hangover was not pleasant at all. And I didn't like the beat. It was just too jarring and disjointed for me. Nor did I find the video as fun and interesting as GS.

I think this is like Vanilla Ice's second big hit, which is lost to time for me...
posted by dios at 4:00 PM on June 9 [1 favorite]


> And those socks!

Hey, I recognize those weed socks at 1:15!
posted by Secretariat at 4:07 PM on June 9


Eh, this strikes me as not all that different from those creepy cigarette ads from the 50s. Alcohol kills about 3 million people per year around the world; this is doing its best to defeat public health efforts and keep that number high or drive it even higher. Fun video though.
posted by dontjumplarry at 4:08 PM on June 9


(I mean, they're not directly profiting from selling the alcohol that kills people, but they may as well be.)
posted by dontjumplarry at 4:09 PM on June 9 [1 favorite]


It is a bit more directly related though - Psy is brand model for Hite beer and Chamisul soju in Korea. I haven't rewatched the video to see if those brands appear, but regardless, he is pushing the product category that he is paid to push.
posted by shortfuse at 4:26 PM on June 9


oddphantom - As a Big Bang/G-Dragon fan, your comment made me laugh and laugh. If you're not familiar with his work, take a look at Coup D'etat or Crooked... or if you are feeling frisky try Fantastic Baby with the whole band.
posted by newgrl at 4:46 PM on June 9 [2 favorites]


> It is a bit more directly related though - Psy is brand model for Hite beer and Chamisul soju in Korea.

Hunh - I knew he made more after Gangnam Style from sponsorships than from royalties but I didn't know of that link. I guess I can update the tags at least.
posted by postcommunism at 4:47 PM on June 9


Psy, Snoop Dogg & Jimmy Kimmel Karaoke, from last night. Kimmel rocks the clarinet.
posted by jenkinsEar at 5:02 PM on June 9 [5 favorites]


Wow. I don't think I've ever seen that much product placement before. Even straight up TV advertisements seldom have the product on-screen for that percentage of their running time.
posted by Bugbread at 5:23 PM on June 9 [1 favorite]


I kind of love Snoop's Hartford Whalers cardigan on Kimmel.
posted by Xalf at 5:24 PM on June 9


14,827,383 and a WalMart ad.
posted by R. Mutt at 6:22 PM on June 9


Air clarinet is the best.
posted by justsomebodythatyouusedtoknow at 2:09 PM on June 9
[1 favorite +] [!]


Yep. That's what made it work for me, too.
posted by hwestiii at 6:24 PM on June 9


It is a bit more directly related though - Psy is brand model for Hite beer and Chamisul soju in Korea.

It's even more direct than that! Hite-Jinro employs Psy to promote "d" beer and Chamisul (he has some viral style soju shot videos on youtube of course for international marketing) and G-Dragon (the guy dancing in the karaoke place) is the more recent face of "d" in Korea. There are some other products in there too like GS25 and the like.

Also, the video seems to have all been filmed in Incheon and the original name of the Jinro producer was Jincheon Distilling Company. Coincidence?! Well... maybe the last one is.
posted by Winnemac at 6:29 PM on June 9


This is fucking terrible. And not just because I find soju unpalatable (but de rigueur with samgyeopsal nonetheless).

To be fair (which there's no reason to be, as this is pretty clearly to anyone familiar with the products in question Pushing Corporate Product), since his breakthrough last year whenever it was, I've seen Psy selling products in TV commercials here in Korea from just about every category imaginable. Gotta cash in while the cashin's good.

I wonder how much he got paid by Jinro's ad people for this. They must be thrilled at the hits.
posted by stavrosthewonderchicken at 7:02 PM on June 9


Wow. I don't think I've ever seen that much product placement before. Even straight up TV advertisements seldom have the product on-screen for that percentage of their running time.

Then you have not watched Korean dramas. I just finished one where the the Prime Minister's (young, pretty, poor, contract-marriage, of course) wife not only had semi-clandestine meetings at a Subway restaurant, but also gathered the wives of other public officials and had a press event at said Subway restaurant and sat down her new family to meals of six foot long Subway sandwiches that I'm not sure you can even get in the US anymore. It was AMAZING. Then they went shopping for Mont Bell coats and searched for information on their Samsung phones poured juice instead of soju for her elderly father in a scene practically out of the orange juice placement plot in King of Dramas.

...I may be watching too many Korean dramas.

I kind of want to try soju, even though I am certain it is terrible and will apparently make me confess my secret love to my arranged marriage husband.
posted by maryr at 7:03 PM on June 9


> Psy is brand model for Hite beer and Chamisul soju in Korea

Pounding an entire bottle of soju has been part of PSY's stage act since before he was big enough to be getting corporate sponsorships.

And, yeah, I consider that Jackass-level heroism. Nasty stuff. It won't kill you, but it's guaranteed to make you wish it had.
posted by ardgedee at 7:28 PM on June 9 [2 favorites]


Well, depending on one's tolerance for alcohol, of course, a bottle of soju isn't really all that much. It's about 19% alcohol, and the bottles are about 360ml, so the alcohol in one bottle is equivalent to maybe 3 or 4 beers or so.

Tellingly (in terms of the discussions above about Korea's drinking culture), one very common question that men here will ask you if you're in the making-friends stage is how many bottles of soju you can drink. It's also a dick-measuring tactic, of course.

They are inevitably flabbergasted when I tell them I can (or could, when I used to drink more than I do now) manage 5 bottles without getting falling down drunk (although I haven't actually done so in years at this point).

Nasty stuff. It won't kill you, but it's guaranteed to make you wish it had.

Indeed. The next day is never a good one after soju swilling. (Pro-tip (again from back in the day for me): run your soju 4 or 5 times through a Brita (or whatever) water filter. Tastes better and smoother, and the hangover hangover hangover is noticeably less painful.)
posted by stavrosthewonderchicken at 7:45 PM on June 9 [1 favorite]


maryr: "I kind of want to try soju, even though I am certain it is terrible"

What? Why? I haven't sampled a huge range, but Chamisul, the most popular brand, is mighty tasty.
posted by Bugbread at 7:53 PM on June 9 [2 favorites]


That was about 5 minutes too long.
posted by mazola at 8:12 PM on June 9 [2 favorites]


Nope. Not impressed.
posted by St. Alia of the Bunnies at 8:44 PM on June 9 [1 favorite]


Regarding Psy being a legendary sell out, I recently came upon (and purchased, of course) some Psy branded deodorant. It has Psy on it saying 'Show me your armpit!' Yeah...

As for the song, well I liked it well enough. I pretty much enjoy everything Snoop does, and Psy has charmed me since I first saw him chubbily running around in a tight red latex suit during the 2006 World Cup.
posted by Literaryhero at 9:50 PM on June 9


It's a sell out when it's someone else... If it happens to you it's a cash out.

(i'm still waiting).
posted by el io at 10:23 PM on June 9


(i'm still waiting)

Here's a quarter, kid. Now piss off.
posted by Greg_Ace at 10:50 PM on June 9 [1 favorite]


.
posted by fistynuts at 2:13 AM on June 10


> ...run your soju 4 or 5 times through a Brita (or whatever) water filter.

Yup. I did this with bottom-shelf vodka once, then realized that the net cost of cheap vodka + Brita filter == cost of vodka that didn't need filtering.

And meant to clarify, it's not the alcohol content that makes pounding a bottle stupid-heroic, it's the phenol content.
posted by ardgedee at 3:28 AM on June 10


It almost makes sense here in Korea, though, or did 10 years back at least, because soju was at that time literally cheaper than (bottled) water (and still almost is), and vodka or any other imported spirit prohibitively expensive.
posted by stavrosthewonderchicken at 5:01 AM on June 10


I've got no problem with the booze consumption (different culture at work here folks, other countries don't see it as the devil in a bottle), but rather the kinds. Hite? I've had some shitty beer in my life, in fact, the first beer I learned to drink was pretty awful crap in China (no idea what the name was, but the label said FRESH in big bold letters) but Hite is easily the worst beer I've had in, say, the last five years. Stay away. Nothing good can come from it.
posted by Ghidorah at 5:08 AM on June 10


'struth. And it continues to be, for no reason that I can see other than the fact that the others are very nearly as bad, the best-selling brand by a good margin.
posted by stavrosthewonderchicken at 5:13 AM on June 10


Hah... went on a bus tour of South Korea a few years ago, and through most of the countryside the only alcohol the Australians on the bus could find was Hite. Which they would drink uncomplainingly with dinner, but whenever we were in a bigger tourist hotel or stopping at a major city like Busan they would seek out a bar with something recognizable for a chaser.
posted by ardgedee at 5:31 AM on June 10


Weird, so much pearl clutching over alcohol consumption in this music video as opposed to the post regarding Kyary Pamyu Pamyu's furisodeshon coming of age video showing all sorts of overconsumption and even tobacco use! What a curious double standard.
posted by Purposeful Grimace at 5:37 AM on June 10


> so much pearl clutching over alcohol consumption in this music video

tbh I try to point those things out when I can, but in this case I was also bummed that I didn't know about the sponsorship because then you have the context of "brought to you by big name booze brands!" right before you hear HANGOVER HANGOVER HANGOVER
posted by postcommunism at 6:08 AM on June 10


Which is its own kind of awesome. Like having someone tell you how awesome chewing tobacco is right after they've accidentally swallowed theirs.
posted by Ghidorah at 7:15 AM on June 10


It's kind of clever to make a drill song about having a hangover, with a foreign artist who's known for his substance abuse.

This is a watered-down and weirdly anachronistic version of a drill song though (the autotuned hook!), & Snoop steals the show from PSY, & why is it five minutes long?? Save that for the club remix.
posted by subdee at 8:05 AM on June 10


The video is great though. On Kimmel Snoop mentioned that they filmed it for 18 hours straight, which would be illegal in some countries but is de riggeur in Kpop.
posted by subdee at 8:07 AM on June 10 [1 favorite]


Mildly amusing but not enough to make me sit through this kind if shit music.
posted by Liquidwolf at 8:28 AM on June 10 [1 favorite]


This is the PSY equivalent of Aerosmith following up "Cryin'" with "Crazy".
posted by ssmug at 4:06 PM on June 10


I did wonder why it seemed like Snoop stole the show - maybe Psy was more heavily involved in composition/production?
posted by divabat at 10:33 AM on June 11


the first beer I learned to drink was pretty awful crap in China (no idea what the name was, but the label said FRESH in big bold letters) but Hite is easily the worst beer I've had in, say, the last five years.

I remember buying 600ml bottles of Yanjing for a USD$.25 and returning the bottles for about $.05. So many hot and muggy days in Beijing biking around the city, then stopping at a Xinjiang place for beer, naan, and kebabs. It's much better than going to a hotel or bar and paying 8 or maybe even 20 times more for Bud Light or Heineken. I mean, what are you expecting in China? Beer microbrewed by Trappist monks? (Though, I do recall drinking Chimay over there in the hipster hutong places, but paying about USD$10 a pint.)
posted by FJT at 4:50 PM on June 11


FJT, sorry, what I was trying to say is that the awful Chinese beer (that said FRESH) was the first beer I learned to drink. I actually kind of liked it, and think its a solid strategy: learn to drink shit beer, and when you have something good, you'll really appreciate it. What I was trying to say is that, even having learned on an incredibly crappy beer, I still found Hite shockingly awful.

That FRESH beer, it was about 2 yuan a bottle, or about 12-16 cents. We could, and did, buy it by the case for less than five bucks, where as a can of Tsingtao was upwards of a dollar, and never worth it.
posted by Ghidorah at 7:04 AM on June 13


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