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July 2, 2014 5:59 PM   Subscribe

Lucifer capers in an unaired vaguely Kenneth Anger-y commercial for Cadbury's flake bar.
posted by nicolas léonard sadi carnot (22 comments total) 22 users marked this as a favorite

 
Needs more China Blue.
posted by sonascope at 6:11 PM on July 2


That was the best thing that's ever existed. I've seen it. I have lived. I am ready to die, no matter whatever it was he was doing with his balls.
posted by uraniumwilly at 6:21 PM on July 2 [6 favorites]


Caramilk: it's worth it (less frolicking, and by direct comparison, really boring)
posted by filthy light thief at 6:23 PM on July 2


Flake is just a Dairy Milk with less chocolate.
posted by Sys Rq at 6:24 PM on July 2


Apparently Jonathan Glazer directed this ad, and that's Denis Lavant playing the devil.
posted by filthy light thief at 6:26 PM on July 2 [1 favorite]


Our department has just moved to a new office building that, as of yet, lacks vending machines. If they fail to arrive, I fear that this ad may be reenacted, only with tweedy faculty instead of lissome ladies.
posted by thomas j wise at 6:47 PM on July 2 [4 favorites]


I will buy anything that uses this advertising technique. Even timeshares.
posted by oceanjesse at 6:49 PM on July 2 [2 favorites]


Especially timeshares*
posted by oceanjesse at 6:49 PM on July 2 [2 favorites]


This guy is like two parts Sammi Curr, one part Kids in the Hall rock'n'roll Satan, and one part hopeless Nijinsky aspirant, thrown onto an old Hammer set with a handful of molly-laced truffles.
posted by adipocere at 6:51 PM on July 2 [3 favorites]


This makes me realise that I haven't had a Flake for years. I did not crave one 3 minutes ago, whereas now I will not rest until I get one.

Damn you.
posted by arcticseal at 6:56 PM on July 2


Needs more R. Crumb.
posted by Greg_Ace at 6:56 PM on July 2 [5 favorites]


The Devil is definitely having more fun here than when he was wishing doom upon bread distributors.
posted by AlonzoMosleyFBI at 7:46 PM on July 2


I actually like this better than most Kenneth Anger films.
posted by malocchio at 8:45 PM on July 2


And I'm still pissed at Cinespia for pulling a bait-and-switch a couple of months ago with Lucifer Rising and the Page soundtrack.
posted by malocchio at 8:57 PM on July 2


Would this have been a cinema ad? Too long for TV surely? Also; holy wowsers that was one frustrated Lucifer. I hope he feels better now.
posted by aesop at 1:23 AM on July 3


aesop--for most, if not all, TV ads, they are planned to work as 15-second, 30-second, or 1 minute or more pieces. They're edited to varying lengths. Depending on the time slots and budget, they'll air the 15 or 30 second pieces the most (I'm sure there are other lengths as well). The full ad, like this one, is more for the ad industry insiders, or maybe aired in some other medium...maybe a cinema ad like you said.
posted by zardoz at 2:25 AM on July 3 [1 favorite]


I'm more of an Air Action Vigorsol gum fan, myself.
posted by sebastienbailard at 2:44 AM on July 3


"that's Denis Lavant playing the devil."

Damn, I could have sworn it was Carrot Top
posted by greenhornet at 3:40 AM on July 3


British chocolate manufacturers seem to have a certain fondness for using the Devil in their adverts (1980s, featuring the late Ken Campbell).
posted by Hogshead at 3:53 AM on July 3


I'm hungry now. And evil. But mostly hungry.
posted by clvrmnky at 8:39 AM on July 3 [1 favorite]


My ex got pretty evil when she was hungry. Appropriately enough, giving her chocolate helped with both issues.
posted by Greg_Ace at 10:46 AM on July 3


Greg_Ace: Needs more R. Crumb.

Flagged as "tautological".
posted by IAmBroom at 10:46 AM on July 3 [1 favorite]


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