Current marketing buzzword: Feminism
July 24, 2014 4:39 PM Subscribe
Not too long ago feminist ideals and other (mainly) women's issues like body image, street harassment or double standards in the workplace would have left most advertisers and brands running for the hills. The current fourth wave made feminism so popular that major brands discover it's actually a great way to sell stuff and are joining in with feminist messages in their advertising. Dove, Nike or Special K are fairly successful. Others not so much. Their "new and improved approach to gender equality [is] packed with 83% more cliches, 92% more hashtags, and 103% less meaning."
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