The Tough Realities Behind Vinyl's Comeback
July 29, 2014 10:05 AM Subscribe
If we’re talking about vinyl in 2014, we have to talk about Jack White. In April, rock‘n’roll’s self-appointed analog evangelist celebrated Record Store Day by teaming up with United Record Pressing in Nashville to put out the “World’s Fastest Released Record.” At 10 a.m., White and his band recorded a live version of his new album Lazaretto’s title track at his own Third Man studios, then drove the masters to United, where it went immediately onto a 7” press, before ending up in fans’ hands at the Third Man store. From start to finish, the process took 3 hours, 55 minutes, and 21 seconds.
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