A casual game is a video game targeted at or used by a mass audience of casual gamers. Casual games can have any type of gameplay, and fit in any genre. They are typically distinguished by their simple rules and lack of commitment required in contrast to more complex hardcore games. They require no long-term time commitment or special skills to play, and there are comparatively low production and distribution costs for the producer.
Casual games are typically played on a personal computer online in web browsers, although they now are starting to become popular on game consoles and mobile phones as well. Casual gamers are typically older than traditional computer gamers, and more often female, with over 74% of casual gamers being female.
Flurry found that on average, women spent 31 percent more money on in-app purchases and 35 percent more time within mobile games as compared to their male counterparts.
The industry is currently in the midst of a massive cultural shift. There’s a growing disconnect between the nearly half of gamers that are female, and overwhelmingly male population of games journalists and game developers.
When you wonder why women aren't rushing to fix that balance, remember this is the fucking emotional and even physical minefield they're signing themselves up for. Growing a thicker skin isn't the answer, nor is it a proper response. Listening, and making the industry safer for the existence of visible women is the best, and only, way forward.
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